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Hotel industry is growing fast and so is the need of hotel internet marketing. Digital marketing has taken over all other marketing procedures and hotel business is relying hugely on online marketing. Digital marketing in hotel and hospitality industry has proven to be the best way to reach people and earn revenue faster than ever. While the global people have merged into the world of internet, ignoring digital marketing would be a direct threat to hotel business.
Nowadays, guests don’t move hotel to hotel to find a room or pre-book months ago as the facility of booking room online is available. It is not only about residential hotels but people can also book restaurant tables online for a special date or occasion. Even famous hotels like J.W Marriott, Hilton, Hyatt Regency etc. have their websites, social media pages and also they promote their hotels through various hotel booking apps.
Also, the restaurants are regular on digital media and proposed various facilities online which has gradually uplifted their popularity. So presently, there is no substitute of digital marketing in hotel industry. In conclusion, a digital marketing agency for hotels can be a great asset for hotels.
RECENT STATISTICS STATES THAT, 67% OF THE HOTEL BOOKINGS ARE DONE ONLINE WHICH IS THE EVIDENCE THAT PEOPLE MOSTLY PREFER ONLINE ROOM booking.
Now let’s shed some light on why people prefer online room booking and restaurant booking.
The guest can be sure that his room is reserved for him when he books online. In pick seasons, first come first serve policy is applied where he may not get a room and end up running from one hotel to another. But, in online booking, it is confirmed that his room is ready as he receives the confirmation message/ email.
Previously, the guests wouldn’t have known about the room or what facilities they could get until they reach the hotel. But now, hotel websites provide all details of the services, facilities accompanied with room photos. He can also see the view he would get from his room. He can choose a room he likes by checking the photos and the facilities. This benefit has tempted the guests and this is one of the main reasons of why people prefer online booking.
Guests can select a hotel according to their budget. In digital market, there are hotels for all budgets and one can choose according to his requirements. Also, digital platforms are great for getting offers and discounts which people won’t receive otherwise.
Payment method is excellent in online booking. Cashless transaction is an attraction for guests and for pre booking they can easily transfer an amount to the hotel account and receive an online receipt.
One can check the exact location of the hotel which is a great advantage. He can choose a spot and search for hotels. If he is visiting for work, he may pick a hotel near his workplace. Even for tourism, he can browse for hotels near the main spots.
Table reservation in restaurants is another tempting option that users get online. Restaurants have grown largely through search engine marketing and social media marketing welcoming more customers. One can book halls and restaurants for celebrating an occasion or having a meal with a special person or family. They may suggest decorations and arrangements and all can be done online. This service has influenced customers to move towards online restaurant booking. Also, they may learn about discounts, offers and special day arrangements from online platforms.
People often prefer spending weekends and holidays in luxurious resorts for privacy and a soulful experience. Online resort booking is on trend as they get to know all the services and facilities, get discounts, choose according their demands and preferences and book.
But the question is all the hotels and restaurants are competing hard in digital market. How can your hotel surpass other hotels and make a way to the top of success? Here is why you need a hotel internet marketing company to handle your website and social media pages for the best outcome as they are professional and experienced. Lets highlight that how a hotel online marketing can help your business to flourish and see a drastic change in online visibility and reputation
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